Home>Buying Guides>Where To Sell Lingerie

Where To Sell Lingerie Where To Sell Lingerie

Buying Guides

Where To Sell Lingerie

Written by: Therese Carmona

Discover the best places to sell quality lingerie exclusively designed for women. Boost your sales and reach a wider audience with our expert selling tips and strategies.

(Many of the links in this article redirect to a specific reviewed product. Your purchase of these products through affiliate links helps to generate commission for Under-tec.com, at no extra cost. Learn more)

Table of Contents


Welcome to the world of lingerie, where beauty and confidence meet sensuality and self-expression. For many women, lingerie is more than just undergarments; it’s a form of empowerment that allows them to embrace and celebrate their bodies. Whether you are a lingerie retailer, a designer, or an individual looking to sell your gently used pieces, finding the right platform to sell your lingerie can be crucial to your success.

In today’s digital age, the options for selling lingerie have expanded beyond traditional brick-and-mortar stores. The rise of online marketplaces and e-commerce platforms has made it easier than ever to connect with a global audience of lingerie enthusiasts. Social media platforms also offer a unique opportunity to showcase your collection and engage with potential customers on a more personal level. Additionally, boutique stores, trade shows, adult stores, and consignment shops can provide alternative avenues for selling lingerie.

In this article, we will explore different avenues for selling lingerie, highlighting the pros and cons of each option. Whether you’re a business owner or an individual seller, this guide will help you navigate the diverse landscape of lingerie sales to find the best fit for your needs.


Online Marketplaces

Online marketplaces have revolutionized the way we buy and sell products, and lingerie is no exception. These platforms offer a convenient and accessible way to reach a large customer base without the need for a physical store.

One of the most popular online marketplaces for selling lingerie is eBay. With its vast user base and built-in search engine, eBay allows sellers to list new or pre-owned lingerie items and reach a global audience. The platform provides tools for creating attractive listings and has a feedback system that helps build trust between buyers and sellers.

Another popular online marketplace is Etsy. While originally known for handmade and vintage items, Etsy now welcomes lingerie sellers who create unique pieces. With its focus on artisanal craftsmanship, Etsy attracts a niche audience seeking one-of-a-kind lingerie designs. The platform offers various marketing tools, such as featured listings and promoted listings, to help sellers increase their visibility.

Amazon also provides an opportunity to sell lingerie through its marketplace. With its extensive customer base and streamlined fulfillment services, selling on Amazon can be a lucrative option. However, competition can be fierce, and sellers need to invest in optimizing their product listings and marketing strategies to stand out.

When selling on online marketplaces, it’s crucial to consider fees, shipping policies, and customer support. Sellers often need to pay listing fees, transaction fees, and a percentage of the sale price to the marketplace. It’s important to factor in these costs to ensure that your pricing remains competitive while still yielding a profit. Additionally, understanding and complying with each marketplace’s shipping policies is essential for providing a positive customer experience and avoiding potential disputes.

Online marketplaces offer a wide reach and established infrastructure, making them a viable option for selling lingerie. By leveraging these platforms, sellers can tap into an existing customer base and scale their businesses without the need for significant upfront investments.


E-Commerce Platforms

E-commerce platforms provide a comprehensive solution for sellers looking to build their own online stores and establish their brand presence. These platforms offer the flexibility to customize the look and feel of your store, manage inventory, and process payments. They also typically provide marketing and SEO tools to drive traffic and increase visibility.

One popular e-commerce platform is Shopify. Known for its user-friendly interface and extensive app store, Shopify offers a seamless and intuitive experience for building and managing an online store. With its built-in SEO features, sellers can optimize their product listings for search engines and attract organic traffic. Shopify also integrates with various payment gateways, making it easy to accept a wide range of payment methods.

Another popular option is WooCommerce, a plugin for WordPress websites. WooCommerce allows sellers to transform their existing WordPress sites into fully functional e-commerce stores. With its flexibility and customizable features, WooCommerce caters to different business needs and offers a robust platform for selling lingerie. Sellers can optimize their product pages for SEO, manage inventory, and utilize marketing plugins to drive conversions.

BigCommerce is another notable e-commerce platform that provides an all-in-one solution for selling lingerie online. With its built-in SEO tools, responsive themes, and secure hosting, BigCommerce offers a seamless shopping experience for customers. The platform also integrates with various payment gateways, enabling sellers to offer a convenient checkout process.

When choosing an e-commerce platform, it’s vital to consider factors such as pricing, scalability, and support. Different platforms offer different pricing structures, which may include monthly subscription fees or transaction fees. It’s important to evaluate the pricing plans and features to determine the best fit for your budget and business needs. Scalability is another crucial factor, as your business may grow and require additional resources. Lastly, consider the level of customer support provided by the platform, as prompt assistance can be invaluable when facing technical issues or questions.

E-commerce platforms offer a comprehensive solution for selling lingerie online. By leveraging these platforms, sellers can create a unique and personalized shopping experience for customers while having full control over their brand and inventory management.


Social Media Platforms

Social media platforms have become increasingly influential in the world of e-commerce and offer a unique opportunity for lingerie sellers to connect with their target audience. With their extensive user bases and powerful advertising capabilities, social media platforms can help generate brand awareness, drive traffic to your online store, and facilitate direct sales.

One of the most popular social media platforms for selling lingerie is Instagram. With its visually-driven nature, Instagram allows lingerie sellers to showcase their products in a captivating and engaging way. By creating an aesthetically pleasing feed, utilizing hashtags, and collaborating with influencers, sellers can attract a large following and build a loyal customer base. Instagram also offers features such as shoppable posts, allowing users to seamlessly purchase products directly within the app.

Facebook is another valuable platform for lingerie sellers. With its extensive user base and robust advertising features, sellers can reach a wide audience and tailor their marketing campaigns to specific demographics. Facebook also offers the option to set up a dedicated shop section on your business page, making it easy for users to browse and purchase your lingerie directly on the platform.

Pinterest, a visual discovery platform, is highly popular among users looking for inspiration and ideas. By creating visually appealing boards and pins featuring your lingerie collection, you can generate organic traffic and drive potential customers to your online store. Lingerie sellers can benefit from the platform’s search functionality and targeted advertising options to reach users seeking lingerie-related content.

Utilizing social media platforms for selling lingerie requires a strategic approach. It’s important to curate high-quality and visually appealing content, engage with your audience, and leverage social media advertising to increase your reach. Building a strong brand presence and actively interacting with potential customers can help foster trust and loyalty, leading to increased sales and customer retention.

While social media platforms offer a valuable avenue for lingerie sales, it’s important to remember that they should complement your overall e-commerce strategy rather than replace it entirely. Having an independent online store or utilizing other selling channels alongside social media can help diversify your revenue streams and provide a more comprehensive shopping experience for your customers.


Boutique Stores

Boutique stores offer a unique and intimate shopping experience for customers, and they can be an excellent option for selling lingerie. These physical retail establishments cater to a niche market and often provide a curated collection of lingerie from various brands. Selling through a boutique store can help you connect with customers who value personalized attention and seek unique and high-quality lingerie pieces.

One advantage of selling through boutique stores is the opportunity for direct customer interaction. In these intimate settings, you can provide personalized recommendations, offer fitting services, and build lasting relationships with your customers. The ability to engage with customers in person can foster trust and loyalty, leading to repeat business and positive word-of-mouth referrals.

Collaborating with local or independent boutique stores can also give your lingerie brand a sense of exclusivity. These stores typically have a dedicated customer base that appreciates handpicked selections and seeks out unique offerings. By aligning your brand with such establishments, you can leverage their reputation and credibility to enhance your own brand image.

However, it’s essential to note that selling through boutique stores may come with certain challenges. For example, boutiques usually have limited shelf space, and competition for placement can be fierce. It may require establishing strong relationships with store owners, providing attractive wholesale pricing, and ensuring that your lingerie collection aligns with their target market and aesthetic.

Additionally, selling through boutique stores may require an investment in product samples and marketing collateral to showcase your lingerie collection effectively. Collaborating with boutiques also means relying on their marketing efforts to generate foot traffic and sales, which may vary depending on the store’s marketing strategies and customer base.

Overall, boutique stores present an opportunity to create a unique shopping experience for customers and establish your brand within a niche market. By carefully selecting and collaborating with the right boutiques, you can showcase your lingerie collection to an engaged audience and benefit from the personalized attention and customer loyalty these stores offer.


Trade Shows

Trade shows provide an excellent opportunity for lingerie sellers to connect directly with industry professionals, buyers, and potential customers. These events bring together a wide range of brands, retailers, and enthusiasts, creating a vibrant marketplace for showcasing and selling lingerie.

Participating in trade shows allows lingerie sellers to display their collections in a physical setting, allowing attendees to see, touch, and experience the products firsthand. Trade shows often attract a diverse audience, including boutique owners, department store buyers, and industry influencers, providing a platform to build valuable connections and secure wholesale orders.

One of the main advantages of trade shows is the ability to network and form business relationships. As a lingerie seller, you can meet potential buyers, industry professionals, and media representatives who can help promote your brand and expand your reach. Trade shows also offer educational seminars and workshops, allowing you to stay informed about the latest trends, technologies, and strategies in the lingerie industry.

When participating in trade shows, it’s important to create an eye-catching and attractive booth display that reflects your brand identity. Visual elements such as signage, lighting, and product presentation can help entice attendees to visit your booth and engage with your lingerie collection. Offering promotional materials such as lookbooks, brochures, or samples can also leave a lasting impression on potential buyers.

It’s important to note that participating in trade shows requires careful planning and a financial investment. Costs associated with trade show participation can include booth rental, travel expenses, promotional materials, and staff salaries. It’s crucial to conduct thorough research and select trade shows that are relevant to your target market and offer a good return on investment.

Trade shows can be an effective way to generate buzz around your lingerie brand, connect with industry professionals, and secure wholesale orders. By leveraging the unique opportunities that trade shows offer, lingerie sellers can gain visibility, establish valuable connections, and propel their business to new heights.


Adult Stores

When it comes to selling lingerie, adult stores provide a specialized market that caters to individuals seeking intimate and sensual apparel. These stores offer a range of lingerie options that cater to various tastes and desires, making them an ideal platform for selling lingerie that leans towards the more provocative and erotic side.

One advantage of selling through adult stores is the targeted audience they attract. These stores specifically cater to individuals who are seeking lingerie that is bold, sexy, and provocative. By selling your lingerie in adult stores, you can reach a niche market of customers who are specifically looking for lingerie that accentuates their sensual side.

Adult stores also offer the advantage of providing a physical space for customers to try on lingerie and receive expert guidance. The staff working at these stores are well-versed in intimate apparel and can offer advice on sizing, fit, and styles. This personal touch can enhance the customer experience and increase the likelihood of making a sale.

Collaborating with adult stores can provide additional opportunities for cross-promotion and brand exposure. Adult stores often host events, parties, or workshops centered around lingerie, allowing you to showcase your products to a targeted audience. This can help generate awareness, build brand loyalty, and attract new customers who may not have discovered your lingerie through other channels.

However, selling through adult stores does come with considerations. It’s important to ensure that your lingerie collection aligns with the store’s brand and clientele. Understanding the store’s aesthetic, target audience, and their specific requirements for products is crucial before establishing a partnership. Additionally, adult stores may have specific rules and regulations regarding the packaging, labeling, and content of the products they carry.

Maintaining discretion and respecting customer privacy is a key aspect of working with adult stores. It’s important to provide clear and accurate descriptions of your lingerie items while considering the sensitive nature of the products. Many adult stores have established guidelines for how products should be displayed, and it’s essential to adhere to those guidelines to maintain a professional and respectful relationship.

Overall, adult stores offer a specialized market for selling lingerie that is bold, sensual, and provocative. By collaborating with these stores, lingerie sellers can reach a targeted audience, provide a personalized shopping experience, and establish their brand within the lingerie industry.


Consignment Shops

Consignment shops provide a unique avenue for selling lingerie, especially for individuals who want to sell gently used or pre-loved pieces. These shops accept items on consignment, meaning that the seller retains ownership until the item is sold, and the shop takes a percentage of the sale price as their commission.

One advantage of selling lingerie through consignment shops is that it allows you to monetize lingerie pieces that you no longer wear or need. Whether it’s pieces from your personal collection or excess inventory from a business, consignment shops can provide a means to sell these items and recoup some of the initial investment.

Consignment shops often have an established customer base who specifically seek out unique and gently used items at a lower price point. By selling your lingerie through these shops, you can tap into this clientele and reach individuals who value affordability and sustainability.

Consignment shops also take care of the selling process on your behalf. Once you provide the items, the shop handles the pricing, showcasing, and marketing. This can be advantageous for individuals who may not have the time or resources to handle these aspects themselves.

When selling through consignment shops, it’s important to understand the terms and conditions of the agreement. Consignment shops typically have specific guidelines for the types and condition of items they accept. It’s essential to ensure that your lingerie meets their quality standards and that you are comfortable with the agreed-upon commission structure.

Consignment shops may also have specific procedures for item drop-offs, pick-ups, and payout schedules. Understanding these processes and maintaining open communication with the shop owner or manager is crucial for a smooth and successful consignment sale.

Selling lingerie through consignment shops can be a win-win situation. It allows you to declutter your collection or move excess inventory while providing an opportunity for someone else to enjoy and appreciate your gently used pieces. Additionally, consignment shops offer buyers the chance to find unique lingerie items at more accessible price points, making it a win for them as well.

Overall, consignment shops offer a convenient and sustainable option for selling lingerie that is no longer needed or desired. By partnering with these shops, lingerie sellers can reach a broader audience and provide affordable options while decluttering their own collections.



Selling lingerie is an exciting and rewarding venture, whether you’re a business owner or an individual seller. The diverse landscape of selling platforms offers a range of options to suit different needs and preferences.

Online marketplaces provide a convenient way to reach a global audience, while e-commerce platforms offer the flexibility to customize your own online store. Social media platforms allow for personal interactions with customers, while boutique stores offer intimate experiences and personalized attention. Trade shows provide networking opportunities and visibility within the industry, while adult stores cater to a specialized market. Consignment shops offer a sustainable solution for selling gently used lingerie.

When deciding where to sell your lingerie, it’s important to consider factors such as target audience, brand image, budget, and personal preferences. Each selling platform has its own pros and cons, and finding the right fit for your lingerie business or individual selling needs is key to success.

Remember to optimize your listings and marketing strategies across all platforms, utilizing SEO tools and engaging with your audience to drive traffic and increase visibility. Building strong relationships with customers, whether online or in person, is crucial for fostering trust and loyalty.

Ultimately, the world of lingerie offers endless possibilities for creativity, self-expression, and entrepreneurial endeavors. By leveraging the right selling platforms and staying attuned to industry trends and customer preferences, you can carve out your place in the lingerie market and thrive in this empowering and exciting industry.

Related Post