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What Is A Fantasy Bra What Is A Fantasy Bra


What Is A Fantasy Bra

Written by: Joelynn Bee

Discover the allure of fantasy bras and explore their role in the world of lingerie. From exotic designs to luxurious materials, indulge in the essence of bras that ignite fantasy.

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Table of Contents


The Fantasy Bra is an iconic piece of lingerie that has become synonymous with luxury, exclusivity, and glamour. Designed by renowned lingerie brand Victoria’s Secret, the Fantasy Bra is a dazzling showcase of craftsmanship, elegance, and diamonds. This exquisite creation is often adorned with precious gemstones and is considered a symbol of ultimate fantasy and femininity. The Fantasy Bra holds a special place in the hearts of fashion enthusiasts, and its unveiling has become an eagerly anticipated event.

Since its inception, the Fantasy Bra has captivated the imagination of millions around the world. It represents the epitome of opulence and extravagance in the world of lingerie. Each year, Victoria’s Secret selects one lucky model to showcase the latest edition of the Fantasy Bra, bestowing upon them the honor of being the “chosen one.”

The Fantasy Bra is often described as a unique piece of artwork that combines high-fashion design with the allure of lingerie. It is meticulously crafted to perfection by a team of skilled artisans, who dedicate countless hours to the creation of this masterpiece. The attention to detail and the use of only the finest materials make the Fantasy Bra a truly remarkable and coveted item.

Throughout the years, the Fantasy Bra has evolved in terms of design, style, and cost. What started as a modest lingerie set with a sprinkle of diamonds has turned into a show-stopping, multi-million-dollar masterpiece adorned with precious gemstones and rare diamonds. This evolution reflects both the evolving tastes of consumers and the ever-increasing desire for luxury and indulgence.

While the Fantasy Bra may seem like a frivolous indulgence to some, it represents much more than just a piece of lingerie. It symbolizes the beauty of the female form, the power of confidence, and the ability to create fantasies. Whether it’s the intricate designs, the exquisite craftsmanship, or the staggering price tag, the Fantasy Bra never fails to leave a lasting impression.


History of the Fantasy Bra

The history of the Fantasy Bra dates back to the early 1990s when Victoria’s Secret sought to create a unique and glamorous piece to showcase during their annual fashion show. The vision was to design a bra that would not only dazzle audiences but also showcase the intricate craftsmanship and luxury associated with the brand.

The first Fantasy Bra made its debut in 1996 and was called the “Million Dollar Miracle Bra”. Designed by renowned jeweler Mouawad, the bra was adorned with over 420 carats of diamonds and featured a centerpiece diamond pendant weighing 45 carats. This extravagant creation was worn by supermodel Claudia Schiffer and garnered significant media attention.

Since then, Victoria’s Secret has continued the tradition of unveiling a new Fantasy Bra every year. Each bra is carefully designed to reflect the latest fashion trends and to exude a sense of opulence and allure. Over the years, the Fantasy Bras have featured a wide range of gemstones, including rubies, sapphires, emeralds, and even rare pink diamonds.

In 2001, the Fantasy Bra took a soaring leap in value when Victoria’s Secret collaborated with jeweler Hearts on Fire to create the “Heavenly Star Bra”. This masterpiece was adorned with 1,200 diamonds, including a 90-carat diamond centerpiece. The estimated value of the bra reached a staggering $12.5 million, making it the most expensive Fantasy Bra up to that point.

Another notable year for the Fantasy Bra was 2010 when Victoria’s Secret created not just one, but two Fantasy Bras. Crafted by London Jewelers, each bra showcased over 3,000 precious gems, including diamonds, sapphires, and topaz. This was a significant milestone in the evolution of the Fantasy Bra, demonstrating the growing demand for extravagant and unique lingerie pieces.

Over the years, the Fantasy Bra has continued to capture the imagination of fashion enthusiasts and lingerie lovers alike. It has become a coveted symbol of Victoria’s Secret’s commitment to luxury, showcasing the brand’s ability to merge high fashion and intimate apparel. With each new unveiling, the Fantasy Bra solidifies its position as an icon within the world of lingerie and fashion.


Design and Features of the Fantasy Bra

The design of the Fantasy Bra is a testament to the creativity, craftsmanship, and attention to detail that goes into every piece. Each year, Victoria’s Secret collaborates with renowned designers and jewelers to create a one-of-a-kind masterpiece that pushes the boundaries of luxury lingerie.

The Fantasy Bra is meticulously crafted using the finest materials and adorned with an array of precious gemstones. Diamonds are often the centerpiece, with other gemstones carefully incorporated to enhance the overall design. From brilliant rubies to vibrant sapphires, each gem is meticulously sourced and selected to complement the bra’s aesthetic.

One of the key features that sets the Fantasy Bra apart is its intricate and ornate design. The bra is expertly embellished with delicate lace, beading, and embroidery, adding an extra layer of elegance and femininity. These intricate details are designed to enhance the natural curves of the body and create a truly stunning and flattering silhouette.

Another distinguishing feature of the Fantasy Bra is its exceptional engineering. Despite the weight of the gemstones and the intricate design, the bra is carefully constructed to provide maximum comfort and support. The straps, back closure, and underwire are expertly crafted to ensure a secure fit and ensure that the wearer feels confident and comfortable throughout.

The Fantasy Bra is often accompanied by matching lingerie pieces, such as panties or stockings, to create a cohesive and luxurious ensemble. These additional pieces are crafted with the same level of attention to detail, ensuring a seamless and glamorous look from head to toe.

Each Fantasy Bra is not just a display of opulence, but also a celebration of individuality. The design is carefully curated to suit the personality and style of the chosen model, showcasing their unique beauty and grace. This personalized touch adds an extra layer of exclusivity to each edition of the Fantasy Bra.

The unveiling of the Fantasy Bra is a highly anticipated event in the fashion world, with fans eagerly awaiting the reveal of the latest design. The sheer artistry and beauty of each piece make the Fantasy Bra a true collector’s item and a symbol of luxurious indulgence.


Notable Fantasy Bras

Throughout its history, the Fantasy Bra has showcased some truly remarkable and iconic designs. These notable editions have left a lasting impression, capturing the imagination of fashion enthusiasts and sparking conversations around the world.

One of the most memorable Fantasy Bras is the “Red Hot Fantasy Bra” worn by Gisele Bündchen in 2000. Designed by jeweler Mouawad, this bra featured 1,300 gemstones, including a stunning 123-carat Thai ruby centerpiece. Valued at $15 million, it became one of the most expensive bras ever created.

In 2005, the “Sexy Splendor Fantasy Bra” made headlines with its striking design. Studded with 2,900 diamonds, blue sapphires, and yellow diamonds, this bra was valued at a remarkable $12.5 million. Brazilian model Gisele Bündchen had the honor of wearing this breathtaking piece down the Victoria’s Secret runway.

The “Heavenly Star Bra” caused a sensation in 2001 when it debuted on the Victoria’s Secret Fashion Show runway. Embedded with a remarkable 90-carat diamond centerpiece, this $12.5 million bra, created in collaboration with jeweler Hearts on Fire, captured the attention of viewers worldwide.

In 2018, Swedish model Elsa Hosk had the privilege of wearing the “Dream Angels Fantasy Bra.” This bra featured over 2,100 Swarovski-created diamonds set in sterling silver, with a stunning pear-shaped 71-carat diamond pendant as the centerpiece. Valued at $1 million, it showcased a more intricate and delicate design compared to previous editions.

Other notable Fantasy Bras include the “Champagne Nights Fantasy Bra” worn by Lais Ribeiro in 2017, featuring over 6,000 precious gemstones and worth $2 million; and the “Heavenly 70 Fantasy Bra” modeled by Tyra Banks in 2004, adorned with 2,900 diamonds and sapphires and valued at $10 million.

Each of these notable Fantasy Bras has pushed the boundaries of luxury and beauty, captivating audiences with their intricate designs and eye-watering price tags. These pieces have become iconic symbols of Victoria’s Secret’s commitment to showcasing the ultimate in glamour and elegance.


Victoria’s Secret Fantasy Bra Show

The Victoria’s Secret Fantasy Bra Show is an annual event that showcases the unveiling of the latest edition of the Fantasy Bra. This highly anticipated fashion show is a spectacle of glamour, beauty, and luxury, with models strutting down the runway adorned in exquisite lingerie creations.

The Fantasy Bra takes center stage during the show, drawing attention with its dazzling beauty and intricate design. The selected model, often referred to as the “Fantasy Angel,” has the honor of wearing this coveted piece of lingerie and becomes the highlight of the event.

The show is a spectacle of fashion, featuring a lineup of beautiful models, carefully selected to represent the epitome of confidence and femininity. The runway is transformed into a fantasy world, adorned with elaborate set designs and extravagant props. The entire production is a feast for the senses, combining music, lights, and stunning visual effects to create a truly immersive experience.

For Victoria’s Secret, the Fantasy Bra Show is not just about presenting a piece of lingerie; it is about creating a fantasy and showcasing the brand’s commitment to luxury and elegance. The show attracts a global audience, with millions of viewers tuning in to witness the unveiling of the latest Fantasy Bra and to catch a glimpse of the glamorous runway extravaganza.

In addition to the Fantasy Bra itself, the show also features a range of other lingerie designs, each carefully crafted to embody the brand’s aesthetic and allure. These designs, often referred to as “fantasy looks,” include intricate lingerie sets adorned with lace, sequins, feathers, and other delicate details that exude femininity and sensuality.

The Victoria’s Secret Fantasy Bra Show has become a cultural phenomenon, cementing the brand’s position as a leader in the lingerie industry. The show not only showcases the craftsmanship and artistry behind the Fantasy Bra but also represents a celebration of female beauty, confidence, and empowerment.

Over the years, the show has featured performances by renowned artists, adding an extra layer of entertainment to the already extravagant event. From live musical performances to theatrical displays, each year brings new surprises and delights for viewers around the world.

Through the Fantasy Bra Show, Victoria’s Secret continues to captivate audiences with its unparalleled ability to merge fashion, beauty, and entertainment. It has become an eagerly anticipated annual event that celebrates the allure and glamour of the Fantasy Bra, solidifying its place as an iconic symbol of luxury lingerie.


Pricing and Availability

The Fantasy Bra is not just a mere lingerie item; it is a statement of luxury and exclusivity. With its intricate design, precious gemstones, and limited availability, the Fantasy Bra comes with a hefty price tag that reflects its exceptional craftsmanship and allure.

Each year, Victoria’s Secret works closely with renowned jewelers and designers to create a new edition of the Fantasy Bra. The price of these luxurious creations can vary significantly depending on factors such as the type and quality of gemstones used, the complexity of the design, and the overall value of the bra.

The prices of Fantasy Bras have ranged from a few million dollars to upwards of $15 million for the most extravagant and unique pieces. These high price points are a testament to the exceptional quality of materials, craftsmanship, and exclusivity associated with each edition of the Fantasy Bra.

However, availability of the Fantasy Bra is extremely limited. Victoria’s Secret often creates only one or a handful of each design, making these bras highly sought after collector’s items. In some cases, the Fantasy Bra is custom-made to fit the chosen model, adding an extra layer of exclusivity to the piece.

While the Fantasy Bra may be out of reach for most people, Victoria’s Secret recognizes the desire for a more accessible alternative. As a result, the brand often creates a less extravagant “Dream Angels” version of the Fantasy Bra, featuring similar design elements but with less costly materials. These Dream Angels editions are available to a wider audience, allowing fans to indulge in a piece of the Fantasy Bra allure.

Although the Fantasy Bra may seem like an extravagance reserved for the privileged few, its impact goes beyond the price tag. The unveiling of the Fantasy Bra each year generates significant media attention, sparking conversations and capturing the imagination of people around the world. It symbolizes the epitome of luxury and fuels fantasies, making it a coveted piece for admirers and fashion enthusiasts everywhere.

Whether seen as a piece of wearable art or an exclusive collector’s item, the Fantasy Bra remains a symbol of opulence and allure, captivating audiences and leaving a lasting impression on the world of lingerie.


Impact and Popularity of the Fantasy Bra

The Fantasy Bra has had a profound impact on the world of lingerie and has become an iconic symbol of luxury and glamour. Its annual unveiling captivates audiences and generates widespread media attention, solidifying its place as a highly anticipated and coveted item in the fashion industry.

One key aspect of the Fantasy Bra’s impact is its ability to create a fantasy and ignite the imagination. The extravagant design, exquisite craftsmanship, and opulent materials used in each edition allow individuals to escape reality and indulge in the allure of ultimate luxury. The Fantasy Bra represents a world of beauty, elegance, and opulence that appeals to people’s desires and fantasies.

The Fantasy Bra also serves as a showcase of Victoria’s Secret’s unparalleled commitment to glamour and beauty. By presenting these exquisite creations, Victoria’s Secret reinforces its status as a leader in the lingerie industry and reinforces the brand’s association with high-fashion and luxury.

Moreover, the Fantasy Bra’s popularity extends beyond the fashion runway. The unveiling of each edition generates buzz on social media platforms, garnering millions of views and engagement. Fans and followers eagerly await the announcement of the chosen model and the release of official images showcasing the breathtaking design of the bra. This social media buzz translates into increased brand visibility for Victoria’s Secret, creating a ripple effect of excitement and anticipation.

The Fantasy Bra has also had a significant impact on society’s perception of beauty and femininity. By featuring the Fantasy Bra on diverse and globally recognized models, Victoria’s Secret celebrates the beauty of different body types and empowers women to embrace their individuality and uniqueness. The Fantasy Bra serves as a symbol of confidence and empowerment, encouraging women to feel beautiful and desirable in their own skin.

Additionally, the Fantasy Bra has become a collector’s item for lingerie enthusiasts and fashion connoisseurs. The limited availability and exclusive nature of each edition make these bras highly sought after. Some collectors view the Fantasy Bra as an investment, a piece of wearable art that holds both aesthetic and monetary value.

It’s worth noting that the Fantasy Bra has not been immune to criticism. Some argue that it perpetuates unattainable beauty standards and reinforces traditional notions of femininity. Critics also question the excessive lavishness of the bras, arguing that the resources used in their creation could be better allocated to more charitable causes.

Nevertheless, the impact and popularity of the Fantasy Bra cannot be denied. It continues to captivate audiences, spark conversations, and reinforce Victoria’s Secret’s position as a leader in the luxury lingerie market. This annual spectacle of beauty and elegance has left an indelible mark on the fashion industry and the imaginations of people worldwide.


Criticism and Controversy

While the Fantasy Bra has garnered widespread acclaim and captivated audiences, it has also faced its fair share of criticism and controversy. Some of the key points of contention revolve around its portrayal of beauty standards, excessive opulence, and the allocation of resources.

One of the primary concerns raised about the Fantasy Bra is its reinforcement of unattainable beauty standards. Critics argue that the bras, with their dazzling designs and perfect-fit models, perpetuate an unrealistic and narrow definition of beauty. This portrayal can have a negative impact on self-esteem and body image, as individuals may compare themselves to the idealized image presented by the Fantasy Bra models.

The excessive opulence associated with the Fantasy Bra has also drawn criticism. With its multi-million-dollar price tags and extravagant use of precious gemstones, some question the appropriateness of such lavish displays in a world grappling with economic inequality and pressing social issues. Critics argue that the resources dedicated to crafting the Fantasy Bras could be better used to support charitable causes or invest in more sustainable practices.

Another aspect of controversy surrounding the Fantasy Bra is its association with Victoria’s Secret and their limited definition of femininity. The brand has been accused of being out of touch with societal shifts in attitudes towards body positivity and inclusivity. Critics argue that the Fantasy Bra perpetuates narrow beauty standards that exclude a wide range of body shapes, sizes, and diverse representations of femininity.

There have also been controversies regarding the lack of diversity in the models chosen to wear the Fantasy Bra. Critics contend that the repeated selection of predominantly white, cisgender models reaffirms a limited and exclusionary definition of beauty, failing to reflect the diversity of the global population. Many argue that more efforts should be made to include a broader range of models, representing various ethnicities, body types, and gender identities.

Despite these criticisms, Victoria’s Secret has taken steps to address some of the concerns raised. In recent years, the brand has made efforts to include more diversity in their runway shows and campaigns, showcasing a greater range of body types and ethnicities. However, there is still room for improvement in ensuring that all individuals feel represented and celebrated in the Fantasy Bra and its associated events.

The Fantasy Bra continues to provoke discussions around beauty standards, wealth inequality, and inclusivity in the fashion industry. While it remains a celebrated symbol of opulence, innovation, and allure, the criticisms and controversies surrounding it highlight the ongoing need for greater diversity, representation, and responsible use of resources within the world of luxury lingerie.



The Fantasy Bra is an extraordinary piece of lingerie that has made a significant impact on the world of fashion and luxury. From its humble beginnings to its evolution into a multi-million-dollar masterpiece, the Fantasy Bra has captivated audiences around the globe.

While there may be criticisms and controversies surrounding the Fantasy Bra, its allure and popularity cannot be denied. It represents a unique blend of craftsmanship, artistry, and opulence that captures the imagination and sparks fantasies. The yearly unveiling of the Fantasy Bra during the Victoria’s Secret Fashion Show has become an eagerly anticipated event, generating excitement and media attention.

The Fantasy Bra serves as a symbol of beauty, confidence, and empowerment. It celebrates the female form and showcases the creativity of designers and jewelers who painstakingly craft each intricate piece. While it may embody exclusivity and unattainable beauty standards for some, it also has the power to inspire and ignite conversations about diversity, inclusivity, and responsible use of resources.

Whether seen as a collector’s item, a work of art, or a symbol of femininity, the Fantasy Bra has left an indelible mark on the world of lingerie. It transcends its status as a mere undergarment and becomes a representation of dreams, aspirations, and indulgence.

As the lingerie industry continues to evolve and adapt to changing societal norms, it is crucial for brands like Victoria’s Secret to embrace diversity, inclusivity, and body positivity. The Fantasy Bra has the potential to not only showcase beauty but also redefine it by celebrating a wide range of body types, ethnicities, and gender identities.

In conclusion, the Fantasy Bra’s impact on the fashion industry and popular culture cannot be understated. It is a testament to the power of creativity, luxury, and feminine allure. Whether adorned with diamonds or decorated with intricate lace, the Fantasy Bra embodies the dreams and desires of many, making it an enduring symbol of beauty and fantasy.

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